Recent research conducted by Reed Travel Exhibitions has identified Latin American countries Argentina, Brazil and Mexico as destinations where CIBTM (www.cibtm.com) buyers are interested in placing outbound MICE business.Jeffrey Xu, CIBTM Project Manager, Reed Travel Exhibitions commented, “In our research 25% of buyers named Brazil as a preferred destination for outbound MICE events, 18% named Argentina, and 17% Mexico. These figures demonstrate the potential business opportunities that CIBTM holds for exhibitors from this region.”
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