STA's flagship stores in London and Manchester were taken over in December with Hobbit themed window-wraps promoting 'hobbit sized prices' to journey to New Zealand. Launched ahead of the much anticipated release of The Hobbit: An Unexpected Journey in the UK, the creative built on Tourism New Zealand's latest 100% Middle-earth, 100% Pure New Zealand campaign.
Launched in January 2012, Travel and Tour Asia, a travel trade media and an information platform, is an all-inclusive B2B travel ezine catering to our readers in Asia. [TTWASIA.BLOGSPOT.COM]
Tuesday, 15 January 2013
New Zealand to attract more UK travellers
STA's flagship stores in London and Manchester were taken over in December with Hobbit themed window-wraps promoting 'hobbit sized prices' to journey to New Zealand. Launched ahead of the much anticipated release of The Hobbit: An Unexpected Journey in the UK, the creative built on Tourism New Zealand's latest 100% Middle-earth, 100% Pure New Zealand campaign.
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