Getting in the Mood - Marriott Hotels & Resorts Mood Reader Ranks as One of Spotify's Most Popular Brand Campaigns

The Marriott Mood Reader, a new Spotify content experience from Marriott Hotels & Resorts, has become one of the most successful campaigns in the history of Spotify.  The Marriott Mood Reader matches music to the listener’s mood, allows users to create mood-based playlists and offers them the chance to win fun prizes.  Users created over 30,000 playlists in the first month and the initial engagement rate was an impressive 70%. 

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