Tourism New Zealand's work to target special interest groups in China has seen two influential Chinese opinion leaders enjoy a tailored tour of New Zealand and their stories could reach some 220 million readers. During their stay internet businessman Zhang Xiangdong and Wang Wei Chung brought to life a range of activities, including cycling, golf and cuisine, wine and accommodation, with regular updates and posts to their online networks on Weibo and 3G.cn. Continue Reading...
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